Posts Tagged ‘News’

The SimplySim Blog has moved !

June 7, 2010

Dear readers,

As you might have noticed on the header of this page, we have created a new blog, which more looks like SimplySim, with an easier navigation and improved features. We have added new things such as a “recommended posts” category, a dynamic 3D tag cloud, a site map, and better sharing options.

Please note that the this is just and upgrade and that our bloggers and articles won’t change. We have already moved the content of this blog there so you can find all our old posts there.

New blog

Don’t hesitate to take a look and leave us your comments there.

Thank you for reading us on “”. We hope you will enjoy as well !


SimplyCube free NanoConcept demonstrations – final Part

May 5, 2010

Here it is! The final NanoConcept demonstration is online.

This suite of five demonstrations is designed to show you how to use the SimplyCube engine by creating a mini serious game. The goal of the game is to destroy viruses with a Nano robot in a blood vessel while avoiding red cells and lymphocytes.

In the two first demonstrations, we created the different objects needed for our mini game. The first one show you how to create graphic objects with physic properties and the second one started the game play by adding weapons, graphic effects and particles to the objects.

The third and fourth demonstrations added the environment (the blood vessel). Graphic options and post processing effects were added too to bestow the visual looking of the game. We also created a pursuit camera which follows the Nano robot. We set up an “in game” menu which allow us to change graphic options and the Nano robot controls. The “Head up Display” (HUD) was almost done with a speedometer and an arrow which shows the closest target.

In this final demo, we will create the game by adding some features at what we have done in the previous demonstrations. We will create a wind effect in the blood vessel in order to transport red cells through it, and we will add sounds to make the game more immersive. Then, we will generate all the viruses and red cells (hundreds). The final step will be the implementation of the game mechanics: paralyzing and destroying objects, time limit and, of course, scoring system.

Hurry up! You have five minutes to destroy as many viruses as you can!

I also invite you to visit the SimplySim forum, where you can make some feedbacks and ask questions about these demonstrations, or just share your best score with the other SimplyCube beta users!

SimplyCube free NanoConcept demonstrations – Part 4

April 28, 2010

Hello everyone, the fourth demo is released!

NanoConcept Demo is a suite of five demonstrations which designed to show you how to use the SimplyCube engine by creating a mini serious game. The goal of the game is to destroy viruses with a Nano robot in a blood vessel while avoiding red cells and lymphocytes.

In the two first demonstrations, we created the different objects needed for our mini game. The first one show you how to create graphic objects with physic properties and the second one started the game play by adding weapons, graphic effects and particles to the objects.

The third demonstration added the environment (the blood vessel). Graphic options and post processing effects were added too to bestow the visual looking of the game. We also created a pursuit camera which follows the Nano robot.

In this one, we will create an “in game” menu. We will be able to set up graphic options and control’s key binds through it. We will also start the “Head up Display” (HUD) of the game by adding a speedometer and an arrow which will show you the closest target.

Remember that you can post at any time feedbacks or questions on the SimplySim forum!

Last demonstration to come next week! It will be the final step and will add game mechanics, a wind map, and much more!

SimplyCube free NanoConcept demonstrations – Part 3

April 21, 2010

Here it is, the third NanoConcept demonstration is now released!
For the record, NanoConcept Demo is a suite of five demonstrations which designed to show you how to use the SimplyCube engine by creating a mini serious game.

The goal of the game is to destroy viruses with a Nano robot in a blood vessel while avoiding red cells and lymphocytes.

The two previous demonstrations were about creating the different objects we’ll need to make a full mini game.

The first one show you how to create graphic objects with physic properties and the second one started the game play by adding weapons, graphic effects and particles to the objects.

This demonstration is more about the environment. It is time to create the blood vessel, add our objects previously created in it. We will also set up a “pursuit type” camera which will follow the Nano robot trough the vessel.

Finally, we will make our environment look pretty nice by adding post processing effects and creating a graphic settings window which will allow you to choose (and try) different graphic configurations.

Remember that you can post at any time feedbacks or questions on the SimplySim forum!

Stay tuned for the next week’ demonstration release!

SimplySim creates an Advisory Board

April 5, 2010

Since we’ve created the company, about two years ago now, we’ve learned a lot through experience and advise from all those that believed in our project and supported us. As we’re now aiming at new developments for our company (including the release of our first product), we have decided to strengthen our team with a small group of experts in our field who will support us with advices. The advisory board will meet every quarter to talk about our company strategy. This is an important step in the growth of our company, and therefore I’d like to introduce the members of our advisory board:

Annie Blandel

Annie Blandel

Annie Blandel is a strategy adviser to European and international SMEs and a professor in marketing for Master’s in IT & Project Management at the University of Nice Sophia-Antipolis (France). She has also contributed to the formation of a services incubator in France.

The cornerstones of Annie Blandel 25 year’s career in technology marketing have been to support entrepreneurship, recognise and drive forward innovative new products and services, and enable international expansion.

Annie started her career in 1982 as a software engineer, before becoming European Business Development Manager in 1993 at Digital. She then joined Shiva, leader in remote access technologies, as their International Marketing Director. In 1997 she founded CARNAC, her own international marketing agency with offices in London (UK) and Sophia-Antipolis (France).

Annie is a member of Sophia Business Angels, Initmarketing, and the Institute of Directors (IOD, London UK).

We met Annie about a year ago at a Sophia Business Angels meeting, and since then she has been regularly following our project, and supporting us with her advice.

Julien Codorniou

Julien CordorniouJulien Cordorniou is Director of Development and Partnerships at Microsoft France.

After being a consultant for Ernst and Young, focusing on software companies, and working with ETF Group, a Swiss VC firm. Julien joined Microsoft France in 2005 to launch emerging businesses activities, partnering with VCs and ISV. He launched the IDEES program designed to identify and help high potential software companies in France. In 2008, Julien moved to Microsoft Corp to replicate the French program success and direct Microsoft Corp’s efforts to partner with hi-potential software companies around the world (through the BizSpark Program). Julien came back to France in 2010 to take the lead of the Development and Partnerships team.

Julien is co-author of the book “Ils ont réussi leur start-up! Les dessous de la success story Kelkoo”. Edited by Pearson, October 2005.

We met Julien in September 2007 at the final of the « Challenge Jeunes Pousses ». This was the first step toward the creation of SimplySim, and Julien was the first to recognize the potential of our innovations. We quickly joined the Microsoft IDEES program, and he invited us to Microsoft Corp headquarters in Redmond to meet with the Microsoft teams.

Dan Newman

Dan NewmanDan Newman is Managing Partner at Cross Atlantic Advisory and Cross Atlantic Ventures.  In addition, he is also a Venture Partner within the Technology Team at Sofinnova Partners (Paris).

He serves as a Board member and member of various Advisory Boards in a range of technology sectors in both the US and France.  Prior to Cross Atlantic, Dan was a Consultant and Project Leader with several international consulting firms including Lochridge & Company (1986-91), Tenex Consulting (1992-93) and SMG (1994-97).  He brings more than 25 years of venture capital, strategy consulting, and hands-on management experience to his portfolio companies and Advisory Boards

We’ve recently been introduced to Dan thanks to Annie Blandel.

Dominique Pouliquen

Dominique PouliquenDominique Pouliquen, is currently Product Manager for reality capture technologies inside Autodesk, the worldwide leader in 2D and 3D CAD software, with its headquarters in California, USA. M. Pouliquen is also acting as the site manager for Autodesk R&D center in Sophia Antipolis, France.

Autodesk bought REALVIZ in May 2008, a company that Dominique co-founded in March 1998 from a technology transfer with INRIA (National Research Institute for Computer Sciences and Automatics). He was CEO of this company for 10 years, developing its image-based content creation software business in the special effects and digital imaging markets all over the world.

Dominique has spent his career in the computer graphics industry after graduating as an Engineer from Ecole Superieure d’Electronique de l’Ouest, Angers, France in 1986.

We’ve met Dominique for the first time in early 2008 thanks to the Incubateur Paca Est, and since then we’ve met in many local events.

Discover the SimplyCube editors at Laval Virtual

March 24, 2010

As announced before, SimplySim will be present at the Laval Virtual 2010. The Laval Virtual is the first European event dedicated to enhanced and virtual reality, real time 3D and interactive techniques and takes place in Laval France (1 hour and a half from Paris in TGV) from April 7th to April 11th 2010. This year is the 12th edition of the tradeshow, and SimplySim first participation. The entrance is free during the professional day as long you have an invitation … invitation that we are happy to provide right here.

laval virtual

The Laval Virtual will be the first public presentation of the editors of the SimplyCube. The SimplyEdit, SimplyPhysic and SimplyShader are easy to use tools designed to help you create rapidly any professional 3D application: simulations, serious games, marketing applications, video games…

First preview of the SimplyEdit

First preview of the SimplyEdit, SimplyCube's 3D scene edition tool

We will also present our latest demo created using the SimplyCube 3D simulation engine and editors: our UAV Demo, our robotics simulation demo, our underwater demo, and a new “Nanorobot demo” (if you follow @VB_Simply3D you only have an idea of what to expect for this one…).

SimplyCube beta available, Microsoft TechDays, New website

February 9, 2010

Today is an important day for SimplySim, we’re officially launching the beta period of the SimplyCube simulation engine.

SimplyCube box

SimplyCube Beta

The beta period for the SimplyCube starts today. This first beta package includes the first version of the SimplyCube simulation engine, along with the associated documentation and the Asset Compiler tool. We also include a large number of tutorials to help you get started with this new product. Our first tutorials cover the field of 3D rendering, physics, and sound. They will soon be followed by more tutorials, demo, and learning material (especially on our service oriented architecture).

We’ll open progressively the number of user allowed in, and eventually the beta will be fully public. You can register for the beta on our new website, and we’ll notify you when you have been accepted to the beta. The only thing we ask you, as our first users, is to notify us with any question or problem you encounter so we can help you. Please use our forum for that. You’re also welcome to showcase the project you’re developing on our simulation engine in the forum. And eventually we’d like to give some of you access to our blog to showcase and explain their project.

Microsoft Techdays

For those of you who are in Paris, Microsoft has invited us to launch our product in a session at the Microsoft Techdays. The session is in room 242A at 5:30 pm at the Palais des Congrès de Paris (Porte Maillot). The TechDays are free and I think there is an on-site registration, so it might not be too  late even if you haven’t registered yet.

For everyone else, the session are filmed and will be available on the web in a few days (we’ll notify you on this blog when our session is online). We’ll also make our presentation slide available tonight after the presentation.

We’d like to thank Microsoft once again for giving us this opportunity, and especially everyone in the Bizspark and IDEES program of Microsoft. These two programs are really a huge help for a young and innovative startup company !

New website

As some of you may have noticed already, we have recently launched a new website. This website is completely dedicated to our real time 3D simulation product offering. The website will still evolve in the following weeks (with more content in the gallery and the product section), and will eventually be completed with our online store.

SimplySim website

SimplyCube, a complete real time 3D solution

January 29, 2010

In the first post of this blog we’ve introduced briefly our simulation engine. Now we are moving closer to the release of the first beta version of this engine and it’s time start talking about what’s coming next. And this is the SimplyCube.

SimplyCube logo

The SimplyCube

The SimplyCube is the real commercial name of our product offer; it is composed of two elements: the simulation engine, and a set of editors. The SimplyEngine is for software developers, and though we’ve made it as simple and easy to use as possible, creating a full simulation scene is always much easier with graphical edition tools. Each of these editors addresses a specific aspect of creating a 3D application. Used independently they allow precise tuning and customization of each element of a real time 3D scene. Used together they allow quick editing of a complete simulation scene, with no specific knowledge of 3D software development. Today we’ll present the first four editors we’ll release:


The SimplyEdit

The SimplyEdit, is our 3D scene editor. This is the central tool where you can set up the 3D scene. From the definition of the basic setting of the scene (ground, water, sky) to arranging objects and light sources in the scene to finally setting up the last details before importing the scene in your application.

Here’s a quick list of things you can use in this tool to define the scene:

  • Terrain (ground, water, underwater, sky)
  • Objects (we can import any model created by Autodesk software, more detail in “asset compiler”)
  • Lights and shadows (several lights and shadow type available)
  • Sounds (2D or 3D sound sources)
  • Post processing effect (for advanced rendering)

The edition possibilities of SimplyEdit are however kept simple, to keep the user interface understandable, pleasant and easy to use. For most of the simulation elements, you’ll simply have to choose between different options in a list. For example the 3D model are not created or modified by the SimplyEdit, you can just choose which model to import and where to set them up in the scene. Of course we leave you the possibility to control and edit things more in depth, but this is done separately in the other editors (to keep our example, to define in detail how a specific 3D model should look, how it should react to lights, you’ll have to use the SimplyShader editor).

Asset Compiler

The Asset Compiler

The Asset Compiler is an essential tool to import assets in our simulation engine (a first version of the Asset Compiler will be available in the beta of the Simulation Engine). It can process any 3D model file in the .FBX file format, which mean you can import any 3D model created by Autodesk 3D edition tools (Maya, 3DS Max …). We are also compatible with the .X file format so you can import any XNA compatible 3D model. The asset compiler can also import textures files (images in BMP, JPG, DDS…) and shaders (.fx) created by FX Composer (Nvidia) or Render Monkey. This ensures two important things:

  • You can rely on the high quality creation tools of other software editors (Autodesk, Nvidia, AMD…)
  • If you have already existing libraries of 3D models, you can easily import them in our tools.


The SimplyPhysics

The SimplyPhysics editor is a unique tool to define every physic property of a 3D object. As we’ve seen before, accurate physic simulation is essential, as it guarantee the realistic behavior of objects in a 3D scene. To ensure this accurate physic simulation, it is essential to define the properties of every 3D objects. With the SimplyPhysics, you can define:

  • The mass/or density of any object
  • Simple collision shapes for accurate and efficient physic collisions
  • The physics properties of objects (damping, inertia, force and torque)
  • The material properties of objects (friction, elasticity)
  • Joints (to create complex physics objects)

It is important to note that thanks to our multi physic engine support, the properties of the objects are defined for every physic engine in a single editor. Of course, the 3D models we provide with our simulations are already set up with correct physic settings, so if you’re a novice user you can create simulation without having to bother about physic concepts.


The SimplyShader

The SimplyShader is an edition tool where you can define and configure the “shaders” that affects a 3D object. “Shaders” are advanced 3D graphics techniques that enable very realistic 3D rendering in real time. In the SimplyShader you can add details and texture to an existing 3D model, set up the way the object react to light, or the reflection of an object. Here is a list of the type of “Shader” you can define in this editor:

  • Multi layered surface
  • Normal and Parallax mapping (add relief to an object)
  • Self illumination (for object that are also light sources)
  • Reflections
  • Specular mapping (define the way the object react to light)

Upcoming editors

We have several other editors planned for 2010, 2011 and 2012, they will bring new easy edition capabilities and give you more control on the simulation. We’ll announce them on this blog.

Real time 3D simulation scene created with the SimplyCube

Real time 3D simulation scene created with the SimplyCube

SimplySim in 2010: Product release, Imagina and Microsoft Techdays

January 7, 2010

First, in the name of everyone working at SimplySim, I’d like to wish a happy new year to all our readers. All the best for 2010 🙂 For SimplySim, 2010 will be the year we release our products. So in today’s post we will give you a first view of our roadmap for this year.

February 2010

February will be an important month for us as it is the month we release the first version of our simulation engine and participate to two important conferences. We’ll also start the month by releasing a new website that better present our products and company.

From February 3rd to 5th we will be at Imagina 2010 in Monaco to present our products. We’ll have a booth in the exhibition hall, so if you’re nearby take the time to visit us; the access to the exhibition hall is free for all professionals, students, and education personnel (you’ll just have to register).

Imagina 2010

From February 8th to 10th we will be in Paris for Microsoft TechDays. I have attended the TechDays twice and it’s a really great conference for anyone interested in software, the access to the conferences and exhibition hall is free (you just have to register). I highly recommend everyone to attend (note that most of the conferences are in French). We have a session there where we’ll present our product (in the “Enjeux”, “Innovation et Recherche” thematic).


Product release

During the first months, the product will be in beta version, first to a limited number of users and then in an open beta. The exact duration of the beta period is not yet defined but probably around 2 – 3 months, this should give us time to get some good feedback on the product. We’ll open the registration for the closed beta soon, so stay tuned (we’ll announce it on this blog).

Apartment simulation environment

apartment simulation environment in the SimplyEngine

Introducing our « 3D simulation engine » : the SimplyEngine

November 18, 2009

Since the beginning of 2009, we’ve been busy working on a new product to increase dramatically the realism of real time 3D simulations. I think it is now time to start showing the first preview of this new product… In today’s post we’ll talk about the driving ideas behind the product, why we created it, and the early conception choices we have made.

3D urban environment by SimplySim

Realism is more than just nice looking 3D

Since we have launched our company, our mission has been to bring the most realistic 3D simulations to our customers. 3D simulation consists of creating a virtual model of a real life (or hypothetical) situation, usually to study it (there are other uses of 3D simulation technologies that we will discuss in another post). Realism is of course the goal of anyone who develops or uses a simulation.

3D graphic realism can be stunning nowadays but it represents only one element of realism. 3D is only a tool, which should be made as useful as possible for the real aims of the software application. When we decided to create our simulation engine, we had of course graphic realism in mind (and I think the screenshots tells enough of what we have done on that point) but more importantly we had identified other essential aspects of realism for our product.

The SimplyEngine is what we like to call a “3D simulation engine”, that is the core software on which any real time 3D simulation can be built. We decided to call it a “simulation engine”, because it is not only a nice looking 3D engine, but it includes important elements for physic realism and for software and hardware interactions.

Physic simulation

Our first 3D simulations were made for robotic simulation. Testing and validating the behavior of a robot in a 3D software application is a challenging task. One essential aspect of this challenge is physics realism: creating a simulation where objects behave realistically, where they are liable to physic laws.

When we created our product, physic realism was one of the key priorities. We have created a full software library dedicated to it, with among other thing the ability to use any of the physic engines available on the market (NVidia PhysX, Newton Game Dynamics, Havok, ODE…).

Interactions with software and hardware

As I was saying above, we really consider that 3D technologies should be a tool. A tool that can be applied to many problems and that therefore should have the ability to interact easily with many other elements (software, hardware or human beings) to create a solution.

Our 3D simulation engine is based on a service oriented software architecture that has been designed to make every part of our product easily compatible with any other software application. We’ll discuss in an upcoming post the benefits of our service oriented software architecture.

Ease of use

Finally, we believe that the user should always be the main focus of any software application. That’s why our developments are focused on the ease of use of our products. Our goal is that any software developer should be able to use 3D technologies in his applications, and in ways relevant to his business needs, without any specific formation. Again it will take another post to tell you more about the efforts we made on the ease of use… stay tuned! 🙂