Posts Tagged ‘3D Marketing’

Discover the SimplyCube editors at Laval Virtual

March 24, 2010

As announced before, SimplySim will be present at the Laval Virtual 2010. The Laval Virtual is the first European event dedicated to enhanced and virtual reality, real time 3D and interactive techniques and takes place in Laval France (1 hour and a half from Paris in TGV) from April 7th to April 11th 2010. This year is the 12th edition of the tradeshow, and SimplySim first participation. The entrance is free during the professional day as long you have an invitation … invitation that we are happy to provide right here.

laval virtual

The Laval Virtual will be the first public presentation of the editors of the SimplyCube. The SimplyEdit, SimplyPhysic and SimplyShader are easy to use tools designed to help you create rapidly any professional 3D application: simulations, serious games, marketing applications, video games…

First preview of the SimplyEdit

First preview of the SimplyEdit, SimplyCube's 3D scene edition tool

We will also present our latest demo created using the SimplyCube 3D simulation engine and editors: our UAV Demo, our robotics simulation demo, our underwater demo, and a new “Nanorobot demo” (if you follow @VB_Simply3D you only have an idea of what to expect for this one…).

The many uses of real time 3D technologies

December 18, 2009

SimplySim designs software tools to create 3D applications. As you might already have seen in our drone simulation, these tools permit to design 3D simulation applications, but there are several kinds of 3D applications that can be created with them. In today’s post, we have a quick look at different potential applications.

SimplySim apartment simulation

This interactive simulation environment can be used for any application from robotics simulations to serious games, or architectural design project.


There are several ways to use 3D simulation in different fields: from the experimentation of new systems to the fields of education and training, or the study of human behaviors in realistic conditions. As explained before, the SimplyEngine has been specifically designed for real time 3D simulation, not only for UAVs but for any system.

When we talk about 3D software, video games are what come to most people’s mind (probably because video games are the first 3D applications that have reached our homes). However when we started doing 3D simulation, we felt that today the industry lacks a real 3D real time simulation engine, a software that is really designed for simulation, not for video games.

Video games

Speaking of video games, the needs of the two fields of simulation and video games can often be the same (and that led some game engine to be used in simulation projects). However the priorities are different and sometimes conflicting: simulation needs more realism, accuracy and easy interactions with other software. That doesn’t mean that you cannot use our simulation engine for video games (and given the quality of our 3D graphic real time rendering this would be understandable), just be warned that the software has been created for simulation and that the first upgrades will be for simulation.

Serious Games

During the last decade, both simulation and video game industries gave birth to “serious games”, which apply video game technology to serious purposes. The limit between serious games, simulations, and traditional video games can be hard to define. We like to see serious games as a simulation that includes some game mechanisms. In any case our product is particularly well suited to the creation of serious games thanks to its high realism and multiple possibilities in terms of interactions.

Virtual reality

Another domain related to those above is the field of virtual reality. 3D has been used in virtual reality for several years now. This is a domain where software and hardware interactions are numerous, and deserve to be simple. Our solution is based on service oriented architecture, and offers very easy ways to integrate any software or hardware with the 3D applications you create with it.

Architecture, 3D Marketing, and more

Of course our tools can also be used in other domains, such as architecture (where 3D has brought a lot in terms of efficiency and cost reduction) or marketing (where 3D offers a new media for brand and product advertising). People working in these domains, and other newcomers to the 3D technologies should particularly appreciate the easy to use and “keep it simple” approach we used when we designed our tools.